Communicating Business Success
Communicating the impact of a $100 million private equity investment in a home-grown North Carolina technology start-up requires a multi-faceted communication plan for customers, prospects, employees and the state. We helped a growing cloud computing company announce the largest recent investment in a technology start-up by recruiting North Carolina’s Governor to help spread the good news.
Winning Government Business
Competing for government contracts requires an in-depth understanding of a complex procurement process. One of the nation’s leading IT companies relied on our expertise to win the state’s largest technology contract.
Expanding Critical Business Interests
Developing and Implementing strategic policy and communications programs can help establish a company as a true corporate citizen. Our work with a leading Internet company has helped them deliver on a promise to serve the communities in which they live and work, and to become a leading voice in the future growth of North Carolina.
Preserving a Treasured Landmark
The preservation of historic landmarks is fundamental in defining who we are and what we value. One of North Carolina’s historic lighthouses, once abandoned by the federal government, is now owned and operated by a local non-profit dedicated to its preservation. As a result of an action plan we helped implement, the lighthouse is in good hands and open to visitors for years to come.
Impacting public policy requires a compelling message, knowledge of the people and process, and a winning strategy. We excel in the legislative and regulatory arenas to advance changes in public policy.
Ready, Fire, Aim is no way to approach a complex battle over public policy or product marketing. One of our core strengths is developing strategic communications programs that help clients tell their stories clearly and effectively in a manner that moves markets and gets results.
Selling products and services to government requires a firm understanding of the procurement process and the varying factors that impact purchasing decisions. We have proven our capabilities navigating and influencing complex procurement opportunities with some of the largest contracts ever awarded.
About Public Sector Group
The Public Sector Group (PSG) is one of North Carolina’s most reputable and successful public policy and strategic communications firms. Clients range from fortune 500 companies to specialized advocacy groups involved in federal, regional or state initiatives. The results we have produced for our clients have had a significant impact on enhancing growth and advancing public sector business objectives.